Posted by Noel Shannon on Fri, Jan 15, 2010 @ 09:36 AM
I know from my years with ProStrategy that traditional or 'Outbound' marketing techniques just don't work anymore in the modern Internet world. Cold calling, invitations to seminars, roadshows and exhibitions are all very expensive and time consuming and are producing lower and lower results with every passing year. The reason - people don't buy things like that anymore.
The first thing that most people do when they want a new product or service is search the net with Google, and then they normally select something from the organic list that appears on the first page. 90% do not even go to the second page and 75% will not search on a sponsored link. So it's important to rank on the first page for your key words or phrases that people might use to find you on the web.
That's where Inbound Marketing comes in. Using Hubspot from our associated comapny SiliconCloud we are implementing an Inbound Marketing Strategy to promote QlikPower Business Intelligence solutions to our marketplace in Ireland, the UK and Europe. This system will not only help us to get found on the Internet but will also convert traffic into Leads and thereby help us to win more customers.
HubSpot is used by thousands of companies all over rhe world who want to increase their reach into new markets by getting found by potential customers rather than spending their efforts on cold calling and email spamming etc;
So we hope to spend our time to greater effect by dealing with people who find us rather than us trying to find them. In addition it will automate engagement with the blogsphere and social media and analyse the effectiveness of this strategy by reporting on our traffic, our sources and our conversion rates as well as monitoring our competitors to see what's working for them.
Contact me to get a free trial and I will put you in the capable hands of one of SiliconCloud's Inbound Marketing Consultants.